Prabhat’s immediate priorities include opening 70 new outlets in the next one year, tripling the size of the business within three years and doubling that again by year five
Keventers, the milkshake brand owned by Super Milk Products, has named Shaurya Prabhat as Chief Executive Officer (CEO). Prabhat, who joined the company in 2017 and most recently served as Director and Chief Strategy Officer, succeeds Agastya Dalmia, the Promoter and Founder.
Prabhat’s immediate priorities include opening 70 new outlets in the next one year, tripling the size of the business within three years and doubling that again by year five. Beyond the core outlet business, the company sees growth potential in retail and fast-moving consumer goods, quick commerce and institutional sales, part of a longer-term ‘house of brands’ vision to build a portfolio of food and beverage names for the next generation of Indian consumers.
“I would like to thank the board for entrusting me with the responsibility of shaping the company’s next phase of growth. What I have learned over eight years is that the mission never really changes: grow the company, grow the brand and do it with honesty. If you manage your inputs with excellence, the outcomes take care of themselves,” stated Shaurya Prabhat, CEO and Managing Director, Keventers
Prabhat originally joined Keventers to lead business development when the company was primarily a franchise-led operation. The official statement noted that over eight years, he has taken on progressively broader responsibility across strategy, business excellence, HR, marketing and operations, eventually shaping the brand’s commercial direction from New Delhi.
Before Keventers, he worked at The Smart Cube (now a WNS company) where he advised Fortune 100 clients across a variety of sectors, including retail, banking, pharma and oil and gas. He holds a BSc in Economics from the University of London and an MSc in Economics from the University of Warwick.
“I have worked alongside Shaurya for over eight years and known him for longer – I have seen how he thinks, how he leads, and how deeply he cares about this brand. He has led almost all significant decisions we have taken over the years and helped us navigate through the most complex of situations, from Covid and restructuring our business model to fundraising and governance,” highlighted Agastya Dalmia, Founder, Keventers.
