This strategic investment will accelerate Aukera’s aggressive retail expansion plans, enhance its product offerings
Aukera, a lab-grown diamond jewellery company, has raised USD 15 million in growth capital led by Peak XV Partners with follow-on participation from existing investors including Fireside Ventures, Sparrow Capital, Prath Ventures and Alteria Capital.
This strategic investment will accelerate Aukera’s aggressive retail expansion plans, enhance its product offerings as the brand seeks to strengthen its position in India’s emerging fine jewellery market transformation, as per the official statement.
“Aukera solves a consumer problem by offering the highest graded diamonds, designed and crafted into fine jewellery. Indeed, women in India are upgrading to grown diamond jewellery and Aukera is proud to lead that disruption, providing exceptional value to our customers. The brand will scale into a Rs 1,000 crore brand in the next five to seven years”, said Lisa Mukhedkar, Founder and Chief Executive Officer (CEO), Aukera.
With this fresh funding, Aukera will continue its growth path by doubling down on physical retail, investing in design, merchandising and marketing talent, and offering a strong omnichannel experience, the company added.
“Lisa and Kumar are exceptional founders who bring complementary strengths and proven execution capabilities. We are excited to partner with them as they scale Aukera’s footprint and deepen the brand’s leadership in this emerging category,” highlighted Abhishek Mohan, Principal, Peak XV Partners.
The brand has scaled to 13 stores pan-India and intends to continue to scale rapidly. With IGI-certified diamonds, classic contemporary designs, and a value-driven approach, the brand seeks to cater to a growing class of women who are making a choice to buy and enjoy higher quality diamonds.
