The company believes that Shaikh embodies the values of today’s Indian beauty seeker
Marking a step forward in the evolution of the brand, Marico, a fast-moving consumer goods (FMCG) major, has onboarded Fatima Sana Shaikh as its new brand ambassador for Kaya products. The company believes that Shaikh embodies the values of today’s Indian beauty seeker.
“We are thrilled to welcome Fatima into the Kaya family. She brings a perfect balance of confidence, relatability, and a progressive take on beauty, qualities that deeply resonate with our consumers. Today’s skincare audience is more informed and discerning than ever, yet paradoxically, also more overwhelmed,” highlighted Akash Banerji, Executive Vice President, Head of the Beauty and Styling Digital Business at Marico.
With Shaikh as the new face of the brand, Kaya enters a new chapter where storytelling meets skin science and beauty is led by knowledge, the company said. The brand has a range of over 75 science-based personal care products co-created with dermatologists.
“We are thrilled to welcome Fatima into the Kaya family. She brings a perfect balance of confidence, relatability, and a progressive take on beauty, qualities that deeply resonate with our consumers. Today’s skincare audience is more informed and discerning than ever, yet paradoxically, also more overwhelmed,” highlighted Akash Banerji, Executive Vice President, Head of the Beauty and Styling Digital Business at Marico.
“Skincare today can feel overwhelming, so many trends, so much advice, and still, so much confusion. What I love about Kaya products is that it cuts through the noise. As a brand offering a wide range of products which are co-created with dermatologists, it is built on trust,” noted Fatima Sana Shaikh.
