In the lead-up to the sale, Meesho witnessed 1.5 crore app downloads and nearly 6.5 crore customers visited the platform on day one shopping across categories
Marking a 100 per cent increase in day-one orders compared to the last year, Meesho, an ecommerce marketplace, kicked off its annual ‘Meesho Mega Blockbuster Sale’ on a record note on the first day of the sale (27 September 2024). The company saw its daily orders surpass by more than three times.
In the lead-up to the sale, Meesho witnessed 1.5 crore app downloads and nearly 6.5 crore customers visited the platform on day one shopping across categories like fashion, personal care and beauty, home and kitchen, and electronic accessories. The company saw an average of 506 kurtis, 376 sarees, and 360 kids’ wear items sold every minute.
“We achieved a record-breaking feat of doubling our day one orders over last year. Not just that, Meesho Mall also grew around 2.5 times in orders over the last year. Mamaearth, Denver, Swiss Beauty and all our other brand partners experienced outstanding demand, exceeding their expectations. We are dedicated to delivering an exceptional festive sale experience to all our users and will continue to do so throughout the entire festive season,” stated Megha Agarwal, General Manager, Business at Meesho.
Meesho Mall saw around 2.5 times growth in orders compared to last year, with around 45 per cent of these orders coming from customers shopping on Mall for the first time. Notably, Mamaearth experienced a fivefold increase in orders, Denver saw an eightfold growth, Swiss Beauty expanded by 7.5 times, Bella Vita achieved a 17.5 times growth and Mars recorded a fourfold increase.
With more than 20 lakh sellers and around 12 crore product listings across 30 categories, Meesho aims to ensure that customers across India have a range of affordable and quality products to choose from this festive season.
