GetVantage portfolio brands to gain exclusive access to Myntra’s D2C rising star initiative
Aimed at boosting direct-to-consumer (D2C) Rising Star Initiative, Indian fashion ecommerce platform Myntra has doubled down in supporting select portfolio brands and partnered with GetVantage as a preferred embedded business-to-business (B2B) fintech and growth capital financer.
GetVantage’s portfolio brands will get exclusive access to Myntra’s D2C Rising Star initiative. Through this collaboration, a select group of GetVantage portfolio companies will participate in this invite-only program. Participating brands will gain access to Myntra’s platform scale, trend-based data, and dedicated account management service. GetVantage’s portfolio brands like Tjori, Valkyre, Ornaz, Nua Woman, Elaver Sports etc will be participating in Myntra’s D2C Rising Star initiative.
“This collaboration underscores GetVantage’s commitment to empowering emerging brands of India with growth-focused opportunities and strategic partnerships. Myntra’s platform will give our participating portfolio brands a good opportunity for better engagement with users,” said Bhavik Vasa, Founder, GetVantage.
Myntra’s D2C initiative is aimed at nurturing India’s most promising fashion-forward D2C brands. It is focused on providing exposure to over 150 million Myntra trend-focused users. Participating brands will gain a dedicated icon on Myntra’s homepage, access to a dedicated brand-store ecosystem, and personalised curation to enhance customer engagement.
“We are looking forward for this collaboration as it will help us improve brand salience and integration. Social commerce, AI-generated purchasing tips will also help draw customers to shop for our products,” said Karishma Kewalramani, founder, FAE Beauty.
In a bid to accelerate the growth of made-in-India brands, Myntra plans to onboard 500 D2C brands in the fashion, beauty, and grooming space through the D2C Rising Star initiative. Participating brands have seen significant benefits, with some experiencing an average growth of two times in demand.
