With fresh capital and continued focus on product innovation, the company plans to expand its offerings across the broader maternal and baby care ecosystem
Promom, a maternal and baby care brand, has raised Rs 30 crore in funding from Fireside Ventures. The investment will help the company expand its product portfolio across the maternal and baby care journey and reach more mothers across India.
Before raising external capital, Promom grew profitably as a bootstrapped direct-to-consumer business. Much of its growth was driven organically by word-of-mouth recommendations from mothers who shared their positive experiences with friends, family and parenting communities, the company said.
“We started by addressing feeding challenges because they were among the most immediate and critical needs we faced ourselves, but our vision has always extended far beyond that. With Fireside Ventures joining us on this journey, we are excited to accelerate product innovation, expand our reach, and make Promom a trusted household name for millions of Indian families,” stated Manas Tripathi, Chief Executive Officer (CEO) and Co-founder, Promom.
With fresh capital and continued focus on product innovation, the company plans to expand its offerings across the broader maternal and baby care ecosystem while increasing accessibility for mothers across the country.
“We believe early motherhood is emerging as one of the most compelling opportunities in consumer healthcare. Promom combines a deep understanding of mothers’ needs with a relentless focus on trust, empathy and thoughtful product innovation. We are excited to partner with the team on this journey,” stated Ankur Khaitan, Principal, Fireside Ventures.
