Initially available in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune, the collection features ready-to-wear pieces that reflect the brand’s signature design ethos
In a move aimed at enhancing convenience-led fashion retail, The House of Rare, has partnered with Zepto, a quick commerce platform. This alliance is starting with a curated selection of Rare Rabbit menswear styles, the brand said.
Initially available in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune, the collection features ready-to-wear pieces that reflect the brand’s signature design ethos. In the coming months, the offering will expand to include Rareism; Rare Ones, which is expressive clothing for boys aged four to 14. The upcoming offerings will also include Rare’Z by Rare Rabbit, a new expression of footwear and streetwear crafted for the design-forward consumer.
“Quick commerce is rapidly transforming how India shops, and we see it as a powerful lever for fashion retail. Our partnership with Zepto is not just about being fast, it is about being relevant in the moment our customer needs us. As a design-first brand, this is a natural progression in how we serve style-conscious consumers instantly, intuitively, and on their terms,” highlighted Pulkit Verma, Chief Business Officer, Digital, The House of Rare.
The partnership is beginning with apparel, with accessories to follow. The selection has been curated to include versatile pieces that can go from day to night, including shirts, polos, tees, as per the official statement. By bringing its premium fashion universe to Zepto, The House of Rare aims to explore an additional consumer channel and gain valuable real-time insights into customer preferences, geographies, and fast-moving styles.
“By partnering with The House of Rare, we are giving users instant access to premium fashion making it possible to refresh their wardrobes in minutes. This collaboration is a big step in expanding the horizons of quick commerce beyond essentials into lifestyle and fashion,” stated Devendra Meel, Chief Business Officer, Zepto.
With over 170 retail stores, an ecommerce presence, and a sharp digital strategy, this partnership is the brand’s next big bet to deepen its footprint among younger, digitally-native urban audiences, the statement added.
