The brand’s entry into Sri Lanka is supported by the market presence of Ceylon Cold Stores, a subsidiary of the John Keells Group
Reliance Consumer Products or RCPL has introduced the Campa beverages brand in Sri Lanka in collaboration with Ceylon Cold Stores, the manufacturer and distributor of the Elephant House brand. The partnership builds on their previous collaboration, which introduced Elephant House Beverages into the Indian market in February last year.
Campa’s entry into Sri Lanka reinforces RCPL’s effort to expand its consumer brands across key overseas markets. The brand’s entry into Sri Lanka is supported by the market presence of Ceylon Cold Stores, a subsidiary of the John Keells Group, with its distribution reach and operational scale.
“We are excited to enter the Sri Lankan market with our valued partner Elephant house Beverages. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at honest and affordable price points to customers. We are delighted to come together with our partner today to transform the beverage experience for consumers across Sri Lanka,” highlighted Ketan Mody, Executive Director at Reliance Consumer Products.
The partnership aims to deliver products that bring together nostalgia and relevance, Reliance Industries said in a statement. With this latest addition to the local beverage landscape, both companies intend to grow the segment with pricing and reach, backed by brand-building and execution.
“We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Beverages to Sri Lanka. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. This strategic alliance not only expands our beverage portfolio but also reinforces our position as the dominant local player in the country’s competitive beverage market,” noted Daminda Gamlath, President, John Keells Consumer Foods Sector.
