The brand is available on Tira through its integrated online and in-store experience
Strengthening its global lineup, Tira, Reliance Retail’s omnichannel beauty destination, has marked the India entry of South Korean makeup brand Hince. The brand is available on Tira through its integrated online and in-store experience.
The brand is rooted in the philosophy of mood-narrative makeup, offering sensorial textures and refined shades designed for everyday self-expression, Reliance Industries noted in a statement. The company noted that Indian consumers can now explore Hince’s cult-favourite product range, including the raw glow dewy ball and the raw glow gel tint.
“With this launch, Tira continues to expand its exclusive international brand lineup, bringing globally coveted beauty labels closer to Indian consumers through a seamless omnichannel experience. From discovery to delivery, beauty enthusiasts can now experience Hince’s modern Korean makeup philosophy only on Tira,” Reliance Industries pointed out.
Marking its debut in the lifestyle merchandise segment last year, Reliance Retail’s Tira introduced a curated range of beauty-adjacent, lifestyle essentials. With this, the company aims to extend its presence beyond beauty shelves and build a deeper brand universe.
With this expansion, Tira aims to build a bridge between beauty and lifestyle, offering customers thoughtfully designed and functional objects. As per the company’s statement, this move also allows Tira to extend its identity beyond product transactions and into the realm of daily relevance.
