Produced at the Salut Distillery, the vodka is crafted using selected grains, Lux-grade spirit and pure glacial water, with prices starting at Rs 1,000 in India
ROSIND, the official India partner of the Russian Export Center, has introduced Soyuzprod Vodka in India, marking the entry of an authentic Russian vodka brand into one of the world’s fastest-growing beverage alcohol markets.
The organisation said that the introduction comes as the Indian vodka market, valued at over Rs 39,000 crore (USD 4.7 billion), is projected to grow to approximately USD 7.5 billion by 2034. ROSIND noted that this is in line with its efforts to create new consumer-facing opportunities for Russian brands in India. Beyond facilitating trade, the organisation is focused on building long-term market access through local distribution partnerships, retail presence and sustained brand development.
Led by industry veterans including Oleg Kalaev, who has served as Minister of Finance, Minister of Economy, Deputy Prime Minister and First Deputy Prime Minister in the Government of North Ossetia-Alania, ROSIND is working to expand the presence of Russian products across multiple categories tailored to the Indian market.
“Soyuzprod embodies the rich tradition of Russian vodka-making while offering a contemporary experience that resonates with modern consumers. Through this launch, we aim to establish Soyuzprod as a credible and accessible Russian vodka brand for India’s evolving premium spirits landscape and build a meaningful presence in the country’s growing premium vodka segment,” said Bobby Kohli, Executive Director, ROSIND.
Produced at the Salut Distillery, whose roots date back to 1884, the vodka is crafted using carefully selected grains, Lux-grade spirit and pure glacial water. The Vodka is available across India, with prices starting at Rs 1,000.
The official communication noted that the growth of the Indian vodka market is driven by premiumisation, rising disposable incomes, evolving drinking preferences and growing cocktail culture among younger consumers. While domestic brands continue to dominate volumes, premium and imported vodkas are increasingly gaining traction as consumers seek authenticity, provenance and global drinking experiences.
