The brand states that with this, it can make fine fragrances more accessible while elevating the perception of Indian perfumery on a global stage
In an attempt to connect with the Indian and global luxury audience, Ajmal Perfumes, a fragrance house with a portfolio of over 300 scents, has recently onboarded Saif Ali Khan as its brand ambassador.
With this announcement, the brand can make fine fragrances more accessible while elevating the perception of Indian perfumery on a global stage, as per the official statement, which also added that signing Saif Ali Khan as its brand ambassador helps the brand bridge heritage with aspiration.
“Saif Ali Khan, with his regal presence and universal appeal, embodies these values perfectly. We’re excited to welcome him to the Ajmal family as our brand ambassador and look forward to a fragrant journey ahead,” highlighted Abdulla Ajmal, Chief Executive Officer (CEO), Ajmal Perfumes.
As part of the notification, an official behind-the-scenes video of Saif Ali Khan will be released at the Ajmal store. He will be featured in a 360° media campaign, covering digital, print, in-store and out-of-home (OOH).
Commenting on the same, Saif Ali Khan said, “I am delighted to be associated with Ajmal Perfumes, a brand I have long admired and personally used. There is something about a well-made perfume, it becomes a signature without trying too hard.”
