Spread across 1,050 square feet, the store offers a comprehensive range of Galaxy devices, the SmartThings ecosystem
In an attempt to enhance its premium retail presence across cities, Samsung, a consumer electronics major, has inaugurated a new experience store in Viman Nagar in Pune. Spanning across 1,050 square feet, the store features dedicated zones showcasing the latest smartphones, tablets, laptops, smartwatches, and smart rings, among others.
The new store seeks to offer a one-stop destination for customers to explore the company’s ecosystem under one roof. The brand highlighted that located in one of Pune’s most affluent and high-footfall neighbourhoods, the new experience store offers customers an opportunity to explore and engage with the brand’s latest innovations across categories.
“At Samsung, our aim is to create inspiring retail experiences that bring innovation closer to our customers. The inauguration of our premium experience store in Viman Nagar, Pune marks another significant step in strengthening our premium presence,” noted Sumit Walia, Vice President, Head of direct-to-consumer (D2C) business and corporate marketing at Samsung India.
The store also introduces Samsung Store+, a user-friendly digital platform that enables in-store visitors to explore detailed product information and conveniently choose home delivery, as per the official statement. This is aimed at creating a smooth and integrated online-offline shopping experience. The company added that as cities emerge as growth drivers, this store is poised to serve as a vital retail touchpoint.
