The new store showcases a range of sarees, lehengas and ethnic wear that aims to celebrate India’s rich cultural heritage
Shobitam, a major player in direct-to-consumer (D2C) ethnic fashion, has opened its first-ever physical and experiential store in Jayanagar. Located in the bustling streets of Jayanagar, the new store showcases a range of sarees, lehengas and ethnic wear that aims to celebrate India’s rich cultural heritage.
With customer experiences at the heart of Shobitam’s offering, the brand stated that personalised styling consultations, exclusive in-store offers and an interactive shopping environment will pave the way for fostering a community of connoisseurs and brand friends that value authentic ethnic fashion while driving sustainable growth for the brand.
“Our first experience store represents a major milestone for Shobitam as we transition from a successful online platform to our omnichannel physical presence This expansion allows our beloved customers and those who love ethnic wear to fully immerse in our brand, know our journey, know about the making of the products that forms the very ethos of our country’s timeless heritage,” stated Aparna Thyagarajan, Chief Executive Officer (CEO) and Co-founder at Shobitam.
The event that also marked the beginning of a new chapter for the brand was attended by Actor and Shobitam’s global ambassador Vidya Balan. “Aparna and Ambika’s dedication to preserving India’s rich textile heritage while blending it with modern designs is something that I deeply admire. As a saree connoisseur, I will always say, If It is a Saree, it is a Shobitam, timeless elegance for saree lovers across the world,” stated Balan.
Founded by fashion enthusiasts and creative sisters Aparna and Ambika, Shobitam aims to build an ethnic fashion brand that is elegant, affordable and globally accessible.
