The brand will increasingly focus on large-format stores ranging between 3,000 to 5,000 square feet across metros and high-growth cities
Shree, an ethnic wear brand by SHR Lifestyles aims to scale its revenue to Rs 900 crore by 2030 from the current Rs 150 crore, supported by a significant expansion in its retail footprint to over 300 stores over the next three years and a strategic shift towards large-format retail formats.
As part of this expansion, the brand will increasingly focus on large-format stores ranging between 3,000 to 5,000 square feet across metros and high-growth cities. These stores are designed to offer an immersive brand experience, showcase a wider portfolio, and drive higher consumer engagement and ticket sizes, the brand said.
The expansion strategy will span tier 1, 2 and 3 markets, tapping into rising demand for stylish and affordable ethnic wear among working professionals and aspirational consumers. The company currently operates through an omnichannel retail strategy that includes 130 exclusive brand outlets and a presence on online market places.
“Our vision is to build Shree into a Rs 900 crore brand by 2030, driven by scale, experience and product expansion. The move towards large-format stores will allow us to present a complete lifestyle offering, while expanding to over 300 stores will significantly strengthen our market reach,” stated Sandeep Kapoor, Managing Director, Shree.
Driving the next phase of growth is category expansion, with Shree set to enter the saree segment, while also strengthening its men’s ethnic wear portfolio, introduced in 2025. The larger store formats will play a critical role in housing these expanded categories and enhancing cross-selling opportunities, the company noted.
Internationally, the brand is building its footprint across key markets including the Dubai, Abu Dhabi, Riyad and Sharjha catering to the growing demand for Indian ethnic fashion among global consumers.
