The partnership will extend across leading ecommerce platforms such as Amazon, Flipkart, Myntra, Ajio, Tata CLiQ and Nykaa Fashion
Brandman Retail, an India-focused distributor and retailer of international sports and lifestyle brands, has entered into a strategic partnership with Skechers in India. Under the agreement, the company has been appointed as an authorised re-seller by Skechers India for managing select marketplace businesses.
As an authorised online distribution and management partner, Brandman will ensure authentic product availability, controlled pricing and adherence to Skechers’ global brand guidelines, the company said.
The partnership will extend across leading ecommerce platforms such as Amazon, Flipkart, Myntra, Ajio, Tata CLiQ and Nykaa Fashion, along with a few fast-growing quick-commerce channels. The focus will be on delivering consistent brand representation, optimised merchandising and improved discoverability across digital channels.
“Ecommerce continues to be a key growth driver in India’s retail landscape. Our partnership with Skechers is focused on building a robust and scalable digital ecosystem that not only enhances brand visibility but also delivers a seamless and consistent consumer experience across platforms,” stated Arun Malhotra, Director, Brandman Retail.
Brandman Retail is targeting 30 to 40 per cent growth over the next 12 to 18 months, supported by stronger omnichannel integration and an expanded retail footprint, Arun Malhotra, Founder and Managing Director, Brandman Retail, told BW Retail World earlier.
Adding to this, Kashika Malhotra, Director, Brandman Retail, said the company is witnessing a clear shift in consumer preferences, particularly among Gen Z shoppers who are increasingly gravitating towards performance-oriented and wellness-driven brands. Both Arun and Kashika noted that the company is betting on tier 2 and 3 markets, airport retail and community-led engagement to deepen its premium sportswear play, while rolling out ten Anta and four Wilson stores this fiscal.
