The company aims to scale this concept quickly, with 10 Sneakrz outlets planned by 2026
Sneakrz, a multi-brand performance footwear retail concept by Brandman Retail, has opened its first store in Guwahati. Stores in Noida, Mumbai, and Delhi are already in the works, with over ten more signed across Adani Airports and high-street locations.
Sneakrz brings global performance brands like New Balance, On, Saucony, Puma, Adidas, and Asics into a space built for athletes, casual movers, trendsetters, and the growing community of sneakerheads who see sneakers as more than just footwear, the brand said in an official statement.
“For many of us, sneakers are how we express ourselves, through movement, through fashion, through culture. Sneakrz is our way of creating a platform that feels global but speaks in a distinctly Indian voice. With India’s Rs 12,000 crore sneaker market growing at over 15 per cent compounded annual growth rate (CAGR), Sneakrz is poised to ride this wave,” highlighted Kashika Malhotra, founder of Sneakrz.
The brand is aiming to open 50 stores by 2029, expanding into tier 2 cities, travel hubs, and high-street destinations. The brand showcases locally inspired store designs using bamboo, handcrafted visuals, and upcycled elements, limited-edition drops and collaborations with Indian artists and non-government organisations (NGOs).
