The store features over 100 brewing products from more than 50 global and indie gear brands
Aimed at expanding its omni-channel presence, Something’s Brewing, a direct-to-consumer (D2C) ecommerce site and retail experience center, has opened its second retail store in the country in Surat. The store features over 100 brewing products from more than 50 global and indie gear brands.
With this new store, the company aims to provide an extensive range of high-quality coffee gear, brewing accessories, and expert knowledge to cater to the growing demand for premium home coffee experiences. Something’s Brewing made its debut in India on International Coffee Day on 1 October 2020. The brand’s first retail experience center, opened in Indiranagar, Bangalore, on its first anniversary in 2021, set the stage for its expansion.
“We are excited to bring Something’s Brewing to Surat, a city that has shown remarkable growth in coffee consumption and appreciation. Our new store represents more than just an addition to our network; it’s a commitment to nurturing the coffee community in Surat. By combining our extensive product range with interactive learning experiences, we aim to make this store a central part of Surat’s vibrant coffee culture,” stated Abhinav Mathur, Chief Executive Officer (CEO) and Founder, Something’s Brewing.
With this new location in Surat, Something’s Brewing is set to enhance its omni-channel approach and bring its unique coffee experience to a new audience. It seeks to cash in on Surat’s vibrant coffee culture and flourishing café scene.
The store will also serve as a community hub for local coffee enthusiasts. Regular brewing workshops and coffee meet-ups will be held to deepen connections among coffee lovers and share valuable insights into various brewing methods.
