This marks a strategic step for TechnoSport as it focuses on expanding its presence among India’s most influential and rapidly evolving consumer segment
TechnoSport, an activewear brand, has marked its foray on Slikk, the ultra-fast fashion app built exclusively for gen Z and young millennials. This partnership marks a strategic step for TechnoSport as it focuses on expanding its presence among India’s most influential and rapidly evolving consumer segment.
TechnoSport’s debut on Slikk will enable the brand to deliver across over 80 pincodes. TechnoSport debuts with over 150 high-performance styles, at an average price of Rs 450, bringing together accessibility, function and youth-focused design.
“Launching TechnoSport on Slikk is a strategic step towards serving India’s most dynamic and trend-conscious consumers, Gen Z and young millennials. Their preferences evolve rapidly, and their shopping behaviour is shaped by instant needs, lifestyle aspirations, and a desire for self-expression. Slikk’s 60-minute delivery helps us bridge that intent-action gap, enabling young shoppers to access high-performance activewear exactly when they want it,” stated Puspen Maity, Chief Executive Officer (CEO), TechnoSport
Activewear continues to be one of the strongest-performing categories on Slikk, driven by Gen Z and millennial consumers who increasingly view fitness-led fashion as an everyday essential rather than a niche purchase. The platform has seen a 30-fold growth in items sold YoY.
TechnoSport has already witnessed strong traction across quick commerce platforms with around 60 per cent volume growth over the past six months. With hyperlocal commerce emerging as a strategic growth engine, overall quick commerce is projected to contribute around 20 per cent of TechnoSport’s revenue in the coming years.
