The India entry will be aided by targeted business-to-business (B2B) partnerships across premium bars, hotels and duty-free retail, along with a series of curated tastings and city activations
Loca Loka, a tequila brand co-founded by entrepreneur Sree Harsha Vadlamudi, actor Rana Daggubati and composer Anirudh Ravichander, has made its entry into India’s booming premium spirits market.
The brand, which debuted internationally in late 2024 in the United States (US) and Southeast Asia, has since expanded distribution across multiple markets, will introduce its Blanco and Reposado variants to Indian audiences. The brand stated that India debut signals a targeted push into urban, experience-led retail and on-trade channels across the country.
“Loca Loka is a business built on craft and clarity that ranges from sustainable agave sourcing to barrel strategy and global placement. India is a market that’s shifting to premium, and our rollout is designed to meet that shift with measured distribution and trade partnerships that respect the category,” said Sree Harsha Vadlamudi, Co-founder and Chief Executive Officer (CEO).
The brand’s India entry will be supported by targeted business-to-business (B2B) partnerships across premium bars, hotels and duty-free retail, along with a series of curated tastings and city activations through 2026. The debut programming underscores the brand’s positioning as a premium, culturally fluent tequila that prizes craft, provenance and a high-energy lifestyle proposition, as per the official statement.
Rana Daggubati, Co-founder, added, “Storytelling is the spine of this brand because it is not just a bottle, it is a cultural remix. Loca Loka lets us celebrate two worlds at once: Mexico’s terroir and India’s colour and rhythm. The launch will be a narrative in motion.”
The official statement highlighted that the Indian tequila market is projected to grow at double-digit rates amid rising disposable incomes, urban cocktail culture and premiumisation of spirits. The India tequila market reached USD 600.1 million in 2024 and is forecasted to hit USD 1.68 billion by 2033 at a compounded annual growth rate (CAGR) of 12.1 per cent. Industry data also shows that agave-based spirits in India grew by 36 per cent by volume in 2024.
