Kashmir Box secures fresh investment, including FDI, to restructure its business, expand stores in Delhi NCR and UAE, and introduce ESOPs
Kashmir Box, a Kashmiri heritage retail and ecommerce firm, said on Thursday it has raised new investment, including foreign direct investment from BeyondSeed Singapore, as it transitions from a marketplace model to a multi-brand structure and reports a fourfold rise in growth while remaining profitable.
The company said the round included Mohit Satyanand, Adyogi, Jumpgrowth Ventures and existing investor Namrata Koul. It did not disclose the size of the investment.
Kashmir Box will use the capital to expand its physical retail network and build a production facility for its fashion lines. It plans to open a flagship store in Delhi NCR and its first overseas outlet in the United Arab Emirates by June 2026. The firm is also increasing its presence on global online marketplaces such as Amazon Global and Etsy.
“The gradual transition to a House of Brands began in 2019, we are building deeper equity in specific categories. We have proven that an impact-driven model can be financially robust, achieving 4x growth while staying profitable. With the influx of this strategic funding, we are now ready to take this blueprint to the world”, Moheet Mehraj, CEO and co-founder.
Co-founder Ishfaq Mir said the shift would give the company more control over product development and pricing. “We are moving from being aggregators of products to being custodians of a legacy,” he said.
BeyondSeed Co-founder and CEO Kuldeep Mirani said the company’s structural shift positions it for wider global expansion.
Kashmir Box also introduced an employee stock ownership plan, which it described as the first of its kind in the region. The company said the move follows sustained growth and aims to retain talent as it expands.
Founded in 2011, the company works with more than 2,000 artisans and farmers and has served over 150,000 customers in more than 50 countries.
