The British beauty brand has opened a new outlet at DLF Summit in Gurugram as it expands its physical retail network across the country
The Body Shop plans to open 20-30 new stores in India during the current fiscal year, as the British beauty brand steps up its physical retail expansion. The company currently operates around 200 stores across the country.
The expansion comes with the opening of its latest outlet at DLF Summit in Gurugram, strengthening the brand’s retail presence in North India.
The new store offers products across The Body Shop’s skincare, bodycare, haircare, fragrance and makeup categories. It also includes interactive product discovery zones and personalised customer engagement areas as the brand looks to build more experience-led retail formats.
The Gurugram outlet has been designed around the city’s urban character, with its interiors featuring a custom mural incorporating elements of its skyline, retail districts, metro network and café culture. The artwork also includes motifs inspired by Haryana’s folk art.
“Retail today is about much more than transactions. Customers want spaces that feel relevant, engaging and connected to the communities they live in,” said Vishal Chaturvedi, Chief Revenue Officer, The Body Shop.
“Gurugram is one of India’s most dynamic hubs, and we wanted our newest store to reflect its unique energy and individuality. By weaving local stories into the retail experience, we are creating a destination that celebrates the city while giving customers a more meaningful way to engage with The Body Shop and our core values,” he added.
The expansion is being undertaken through Quest Retail, which operates The Body Shop in India. Quest Retail also manages and distributes other international beauty brands in the Indian market through its retail and omnichannel operations. The company said the store expansion is aimed at making The Body Shop’s beauty portfolio more accessible to consumers while strengthening its presence across key markets.
