Part of the Bengaluru-based Nimida Group, The Organic World marked its foray out of Karnataka with its first store in Hyderabad
In an effort to increase its footprint in South India, The Organic World (TOW), a natural and organic groceries retailer, is targeting the addition of 30 new stores in Hyderabad by the end of 2025. Part of the Bengaluru-based Nimida Group, TOW marked its foray out of Karnataka with its first store in Hyderabad in Pragathi Nagar.
TOW’s presence in the city will be marked by its ongoing investment in new store setups and comprehensive marketing efforts, alongside a two-hour delivery service to cater to the growing demand for convenience and quick commerce. Currently, TOW has three stores in Hyderabad.
“We have had a great response from Hyderabad with our initial few stores. We see Hyderabad as a market that has consistently focused on building an ecosystem for chemical-free living and consumers here are far more informed and responsible in their decisions. Our aim is to empower these consumers with access to healthier and safer choices, our range of worry-free, wholesome, curated groceries – that can benefit both their well-being and the environment,” stated Gaurav Manchanda, Founder, Nimida Group, the parent company of TOW.
The expansion in Hyderabad is part of TOW’s broader plans to strengthen its presence in major urban centres and tier 2 and tier 3 cities across India, including Bangalore, Mysore, Chennai and Coimbatore. The expansion will include a mix of company-owned (Coco) and franchise-operated (Fofo) stores strategically located in key catchment areas.
The brand’s curated range includes organic-certified, pesticide-free fruits and vegetables, chemical-free staples, hormone- and antibiotic-free dairy, personal care products free from parabens and sulfates, toxin-free homecare, as well as snacks and wellness items. As per the company, it seeks to establish itself as a household name synonymous with worry-free, wholesome, curated groceries.
