The brand has unveiled Wellbeing Kids Superfuel, a science-backed daily nutrition mix for milk crafted for children aged seven and above
Wellbeing Nutrition, a clean-label health and wellness brand, has notified its portfolio expansion with its entry into the kids’ nutrition category. The brand has unveiled Wellbeing Kids Superfuel, a science-backed daily nutrition mix for milk crafted for children aged seven and above.
This strategic step marks Wellbeing Nutrition’s foray into an entirely new segment. The official statement notes that Wellbeing Kids Superfuel has been formulated with clinically researched ingredients that work together to support overall growth and daily wellbeing. The blend includes balanced protein along with essential vitamins and minerals required for healthy development, the brand claimed.
“With Wellbeing Kids Superfuel, we are entering an important new category for the brand, backed by the same focus on science, nutrition, and complete wellbeing that has guided us from day one. Parents want products that are transparent in their formulation and grounded in science, so they can make confident choices for their children. This launch is our response to that need,” stated Avnish Chhabria, Founder, Wellbeing Nutrition.
The latest offering will be available in two flavours, Creamy Vanilla and Milky Chocolate, in a 400 gram pack. The brand stated that the product will be priced at Rs 949 and will be available on its website and ecommerce platform Amazon.
Backed by healthy gross margins, high customer retention and a rapidly growing consumer base, Wellbeing Nutrition is eyeing to cross Rs 600 crore in revenues by the financial year 2027, its Co-founder Saurabh Kapoor told BW Retail World earlier.
“We are looking at closing at about Rs 300 to 350 crore by the end of the current financial year, and for the next year, we are looking at that Rs 350 crore going up to about Rs 600 crore. We are also looking at achieving profitability by FY27,” Kapoor said in an interaction. The brand is looking to tap the opportunity presented by quick commerce, resulting in greater repeat purchases.
