The brand states that it is drawing significant interest from leading offline retailers and setting the stage for its next phase of omnichannel expansion
Marking a healthy improvement in its performance, WishCare, a premium beauty brand, has clocked Rs 200 crore in revenue for the financial year 2025 (FY25). As per the official statement, the brand has crossed Rs 300 crore in annual run rate (ARR).
As part of its expansion plans, the brand is preparing to enter key international markets, including the United Arab Emirates (UAE), the United States of America (USA), and Southeast Asia, bringing its solutions to a wider audience.
“From the beginning, our focus has been on understanding and responding to the real needs of our community. This growth is a testament to our community’s trust and our product-led innovation approach. We are excited to take WishCare global and build an omnichannel play,” said Stuti Kothari, Co-founder of WishCare.
Since securing investment from Unilever Ventures as its sole investor in FY24, the brand has scaled 10x in 18 months. The official statement noted that the brand is drawing significant interest from leading offline retailers and setting the stage for its next phase of omnichannel expansion. The brand highlighted that it has served over five million customers across India with innovations in skincare, haircare, and body care.
