The company will also use the funds to scale its presence across quick commerce platforms and expand its general trade network
Raipur-based spice brand Zoff Foods has raised USD 2 million in a pre-series B funding round led by existing investor JM Financial Private Equity through JM Financial India Growth Fund III, along with Aman Gupta, Co-founder of boAt. This marks the second round of investment in the company.
The fresh capital will be used to strengthen offline distribution, marketing, and sales and accelerate expansion and omnichannel growth across India. The company will also use the funds to scale its presence across quick commerce platforms and expand its general trade network to drive deeper market penetration.
“As the spices category shifts towards organised, quality-led players, we believe we are well-positioned to lead this transformation. The fresh capital will help us accelerate our offline expansion, strengthen our distribution, and continue driving innovation. With a significant share of our business coming from quick commerce and general trade, our focus remains on getting even closer to consumers across markets,” stated Akash Agrawalla, Co-founder, Zoff Foods
The brand offers a wide and diverse portfolio spanning whole and blended spices, masalas, dry fruits, seasonings, immunity boosters, as well as convenience products such as five-minute gravies and one-minute marinade mixes, designed for today’s time-pressed consumers.
“I have seen Zoff Foods evolve from a promising challenger into a brand with strong consumer trust. What truly sets them apart is their unwavering focus on quality, innovation, and disciplined execution. My continued association reflects my strong belief in the founders’ vision and in Zoff Foods’ ability to build a leading, future-ready brand in India’s dynamic FMCG landscape,” said Aman Gupta, Co-founder, boAt.
