The move also aligns with the growth of India’s performance hydration category, fueled by rising fitness awareness and a growing focus on everyday wellness
Zydus Wellness has expanded its brand Glucon-D into the performance hydration category with the introduction of Glucon-D Recharge. Led by Indian actor Milind Soman as brand ambassador, the new launch underscores Glucon-D’s evolution in line with shifting consumer lifestyles centered around everyday movement and active living.
The move also aligns with the growth of India’s performance hydration category, fueled by rising fitness awareness and a growing focus on everyday wellness. With Glucon-D Recharge, the brand aims to build on its legacy to deliver science-backed energy and hydration solutions for active and fitness seeking consumers.
“India’s fitness paradigm is undergoing a decisive shift. Movement is no longer an aspiration reserved for a few and is becoming a daily expression of how people choose to live healthier, more fulfilling lives. At Zydus Wellness, we see this as a strategic inflection point to reimagine the role of Glucon-D from a trusted source of instant energy to a future-forward, science-backed brand that enables sustained, everyday movement,” stated Tarun Arora, Chief Executive Officer (CEO), Zydus Wellness.
The range also includes no added sugar electrolyte drink formulation for rapid rehydration. Available in both ready-to-drink bottles and sachet sticks, Glucon-D Recharge expands the brand’s portfolio beyond its traditional instant energy powders into a product designed for evolving consumer needs.
Speaking about the association, Milind Soman said, “For me, fitness has never been about intensity or chasing perfection. It is about staying consistent and enjoying everyday movement, whether it is running, walking, or simply being active. Over the years, I have realised that small, daily habits make the biggest difference. I am glad to partner with Glucon-D Recharge because it encourages people to stay active in their own way while supporting their bodies with the right energy and hydration.”
