As part of this expansion, Noise has entered the Middle East market in collaboration with Lime Concepts
In line with the brand’s vision of democratising meaningful technology and making India’s innovation accessible to consumers worldwide, Noise, a smartwatch and connected lifestyle brand has officially notified its international expansion as part of its growth strategy, beginning with the Gulf Cooperation Council (GCC) region.
Noise notified its entry into the Middle East market with leading partners to establish a strong presence in the region as part of its first expansion phase. Noise is strengthening its overseas market presence through strategic retail partnerships, online marketplaces, and key distribution networks.
As part of this expansion, Noise has entered the Middle East market in collaboration with Lime Concepts. Noise products will now be available across Virgin Mega Stores, a lifestyle and electronics retailer in the GCC region.
“This global expansion marks the realisation of our vision and the next bold chapter in our journey to become a leading force in smart wearables worldwide…As we enter new regions, starting with the GCC through strong strategic partnerships, we are poised to replicate our success story on a global scale as a ‘made in India, made for the world’ brand,” stated Gaurav Khatri, Co-Founder of Noise.
The GCC region marks a strategic first step in Noise’s global expansion, with a market that is primed for smart wearables. The company stated that today, the GCC region is home to one of the world’s youngest and most tech-savvy populations, with over 50 per cent under the age of 25.
