With General Atlantic’s investment, Balaji Wafers will focus on further strengthening key corporate functions across the company and accelerating innovation
Balaji Wafers, a snack food brand, has entered into a definitive agreement to receive a strategic investment from General Atlantic, a leading global investor. Financial terms of the transaction were not disclosed.
With General Atlantic’s investment, Balaji Wafers will focus on further strengthening key corporate functions across the company and accelerating innovation. Drawing on General Atlantic’s global expertise in the food and consumer sectors, the company plans to accelerate its expansion across India.
“This partnership marks an important milestone in our journey. General Atlantic’s deep understanding of consumer businesses, track record of working with founder families and long-term approach to value creation align well with our vision for Balaji Wafers,” stated Chandubhai Virani, Founder and Chairman, Balaji Wafers.
Intensive Fiscal Services acted as the exclusive advisor to Balaji Wafers. Under the leadership of DK Surana, Intensive Fiscal Services is an investment bank in the consumer sector. The transaction is subject to customary regulatory approvals and is expected to close later in 2026.
“The company has modernised its production capabilities while preserving the flavour and quality that its consumers have grown to love. We see significant growth potential in India’s packaged snacks market as households increasingly seek affordable, convenient and high-quality food products,” stated Shantanu Rastogi, Managing Director and Head of India, General Atlantic.
Keyur Virani, Whole-time Director at Balaji Wafers added that General Atlantic’s investment will support their efforts to establish and operate world-class facilities, invest in innovation and build a professional team to help drive the next phase of growth for the company. “We are excited to extend our footprint across India while staying true to the quality and taste that our consumers trust,” Virani noted.
