The dairy brand will feature the National Award-winning actor in a campaign for its cow and buffalo milk, highlighting quality, freshness and everyday food choices
Country Delight has partnered with National Award-winning actor and filmmaker Rishab Shetty to promote its dairy range, including cow milk and buffalo milk, as the brand seeks to strengthen consumer awareness around product quality and freshness. Announced on 22 October 2026, the association will see the brand take its message on dairy quality and informed consumption choices to households across India.
The campaign will highlight Country Delight’s quality-control processes and its focus on authenticity, positioning the partnership around the role of everyday food choices in family health and nutrition.
Founded in 2013, Country Delight operates in the fresh dairy and food essentials segment, offering milk and other household staples. The company says its milk undergoes more than 140 quality checks for adulterants daily, while pasteurisation and packing take place at 4°C.
Rishab Shetty To Front Dairy Campaign
The brand said Shetty’s reputation as an actor, writer and filmmaker, along with his emphasis on authenticity and cultural storytelling, aligns with its focus on quality and traditional food choices.
Commenting on the partnership, Chakradhar Gade, CEO and co-founder of Country Delight, said the association would help the company reach more households and raise awareness about the importance of choosing quality dairy products.
“At Country Delight, we believe that quality matters most in the everyday choices families make. This partnership gives us an opportunity to take that message to more households and build greater awareness around the importance of choosing quality dairy products,” Gade said.
Shetty said food choices carried a responsibility towards family members and often reflected traditions passed down through generations.
“What we bring home for our loved ones comes with a responsibility to choose well. The food we grow up with often stays with us across generations. I am pleased to partner with Country Delight, a brand that shares an appreciation for quality, authenticity and the everyday food choices that matter to families,” he said.
Country Delight Highlights Quality Checks
The campaign will focus on the brand’s cow and buffalo milk offerings, with quality assurance and freshness forming the central themes of the communication.
Country Delight says its milk undergoes more than 140 quality checks for adulterants every day, with pasteurisation and packing carried out at 4°C. The company aims to use the campaign to encourage consumers to pay closer attention to the dairy products they purchase for their households.
The partnership forms part of the brand’s efforts to reinforce its positioning in the dairy and daily essentials market, where freshness, product quality and consumer trust are important considerations.
Brand Expands Beyond Dairy
Country Delight, which was founded in 2013, has expanded its portfolio beyond milk and dairy products to include fruits, vegetables, groceries and other daily essentials, as well as oat beverages.
According to the company, it has more than 2,500 employees and a distribution network of over 10,000 partners across India. It also cites ISO, USFDA FSVP-FSMA and FSSC certifications as part of its focus on product quality and safety.
Through the association with Shetty, Country Delight aims to extend its message on dairy quality to a wider audience while continuing to build its presence in the country’s food essentials market.
