Expansion drive targets 50 per cent growth in distribution network by 2025, aiming to deepen presence across India’s tier 1, 2, and 3 cities
DRRK Foods, a key player in India’s premium Basmati rice segment, has unveiled plans to bolster its distribution network by 50 per cent by the end of 2025, as part of a robust strategy to enhance the reach of its flagship brand, Crown Basmati Rice.
Currently working with around 150 distributors across the country, the company aims to raise this figure to over 300 in the next two years, with a focused search for super stockists possessing strong FMCG backgrounds. The move is set to deepen Crown’s availability in tier 1, 2, and 3 cities, enabling the brand to reach a wider consumer base.
“At DRRK Foods, we are strategically focused on strengthening the retail presence of Crown Rice, our flagship and proprietary brand,” said Vikram Marwaha, Joint Managing Director, DRRK Foods. “As consumer trust in quality Basmati rice continues to grow, we’re doubling down on expanding Crown’s reach across India and key international markets. This expansion in our distributor network is a necessary step toward making Crown more accessible and establishing it as a leading name in the premium rice category.”
Known for its commitment to authenticity, DRRK Foods has consistently delivered high-quality Basmati rice by leveraging advanced processing technologies, rigorous quality control systems, and efficient logistics. The current expansion push reflects the company’s long-term vision of cementing its position as a globally recognised Basmati rice brand.
Founded in 1967 by Mahinder Pal, DRRK Foods has grown from modest beginnings into one of India’s most trusted rice manufacturers and exporters. Its ongoing journey is anchored in a mission to deliver superior Basmati rice that enriches lives both in India and abroad.
With a clear focus on premiumisation, reliability, and retail expansion, DRRK Foods is poised to drive significant growth and reinforce its leadership in the competitive premium rice market.
