The collaboration aims to fortify Haldiram’s market leadership in the country and accelerate its international expansion
L Catterton, a global consumer-focused investment firm, has entered into a strategic partnership with Haldiram’s, a renowned packaged food company in India. The collaboration aims to fortify Haldiram’s market leadership in the country and accelerate its international expansion on the back of its fundamentals, brand equity and growth potential.
With the partnership, Haldiram’s will be able to tap into L Catterton’s global consumer sector expertise, operating prowess and industry network, as well as local talent, insights and relationships, as per the official statement. This positions Haldiram’s to benefit from L Catterton’s vast capabilities, including that of the firm’s Executive Chairman of India Sanjiv Mehta, the former Chairman/CEO and Managing Director of Hindustan Unilever.
“Haldiram’s is an iconic Indian brand that resonates across the country as the undisputed leader in the ethnic snacks category and has significant potential to become a global brand in the packaged snacks space. We are delighted to back Haldiram’s and drive further growth in India’s evolving and flourishing consumer market, as well as galvanise its internationalisation,” Mehta stated.
The official statement noted that L Catterton has significant experience in building brands in the packaged food space across the world. Current and past investments in the space include Cholula Hot Sauce, Farmley, Ferrara Candy Company, Goodles, Kettle Foods, Kodiak, Little Moons, NotCo, Planted and Plum Organics.
