New range promotes green rituals with natural fragrances
Kalyanamm Holy Waste Recycling, a pioneer in sustainable puja essentials, has expanded its product line with the launch of Organic Havan Cups. Staying committed to its mission of responsible holy waste management, the brand continues to innovate by recycling sacred flowers into toxin-free spiritual products.
The Organic Havan Cups are available in three natural fragrances—Sandalwood, Loban, and Guggal—each offering unique spiritual and therapeutic benefits. The Sandalwood variant fosters a meditative atmosphere, enhancing mental clarity and positivity. The Loban cups, made from charcoal-free natural ingredients, are valued for their air-purifying and energy-cleansing properties, making them ideal for daily rituals. Meanwhile, Guggal cups, infused with herbal extracts, release an earthy aroma that purifies the environment and enriches spiritual practices.
Nidhi Sabbarwal, Founder of Kalyanamm, emphasised the brand’s commitment to sustainability, stating, “Our Organic Havan Cups are a testament to our dedication to providing eco-friendly spiritual products. We blend tradition with sustainability to ensure sacred rituals align with environmental consciousness.”
As part of its direct-to-consumer (D2C) strategy, Kalyanamm Organics ensures accessibility to sustainable puja essentials while also empowering women and promoting environmental awareness. The new product line aligns with the brand’s vision of sustainable spirituality, making traditional rituals greener and more conscious.
The Organic Havan Cups are now available for purchase across major online platforms, including Amazon, Flipkart, and Meesho, as well as Kalyanamm’s official website, inviting devotees to embrace purity and divinity in an eco-friendly way.
Founded by visionary entrepreneur Nidhi Sabbarwal, Kalyanamm Holy Waste Recycling has emerged as a leading name in India’s sustainability sector. The Noida-based company tackles the issue of sacred holy waste from temples and religious sites through an innovative flower recycling approach. With a dedicated team, Kalyanamm remains committed to sustainability, women’s empowerment, and creating eco-friendly spiritual products that honour both tradition and the environment.
