MD and CEO Saugata Gupta says that the company expects the total digital-first portfolio to achieve teens Ebitda margin by FY30
Consumer Goods major Marico is aiming to achieve Rs 20,000 crore in revenues, deliver sustained double-digit revenue growth alongside mid-teens earnings before interest, taxes, depreciation and amortisation (Ebitda) growth, its top official said.
Saugata Gupta, Managing Director and Chief Executive Officer, Marico, stated that the company will focus on its core franchises, expand into adjacencies, scale up its digital business and further diversify its international growth engine.
“The foods business crossed the Rs 1,000 crore revenue mark. Anchored in strong consumer relevance and sustained innovation, the focus remains on building fewer, larger and more profitable platforms. Our aim is to scale up the portfolio to around 15x of FY20 revenues by FY30,” Gupta said in the company’s annual report for 2025-26.
The company’s digital‑first portfolio exited the year with an annualised revenue run-rate of more than Rs 1,100 crore, tracking well ahead of its initial estimates. Supported by a digital‑first model and an agile innovation approach, the MD said that the company is increasingly focused on improving unit economics and driving profitable growth.
“It is encouraging that Beardo and Plix have already turned profitable and we expect the total digital-first portfolio to achieve teens Ebitda margin by FY30,” he added.
With its focused acceleration in foods and premium personal care, including digital‑first brands, the combined share of this portfolio in the India business has increased to around 23 per cent. The MD added that the company expects this to expand to about one‑third of India revenues by FY30.
Bigger Digital Play And Focus On Overseas Markets
Gupta added that as consumer behaviour continues to evolve with digital ecosystems and convenience-led channels gaining salience, the company is focused on ensuring its products are available across all channels.
“Our salience in quick commerce increased to around 5 per cent, while overall digital salience, including ecommerce and D2C reached 20 per cent of the India business. Importantly, we view digital not just as a channel, but as a core capability across demand generation, go-to-market and innovation,” he mentioned.
The company’s international business, which contributes to about 24 per cent of the consolidated revenues, continued to build on its strong momentum, supported by a broad‑based performance and portfolio diversification. Bangladesh remains a key contributor with strong performance in core as well as new categories such as shampoos and baby care.
“At the same time, Vietnam, Mena, South Africa and our exports portfolio are scaling up into important growth engines, contributing to a more balanced global footprint. The Middle East business delivered strong growth despite temporary supply disruptions arising from geopolitical developments towards the end of the year. We believe these are transient in nature and we do not anticipate any structural impact on underlying demand,” he explained.
Strong FY26 Performance
During the year, domestic volumes grew 8 per cent year-on-year, driven by strong performance in core franchises and continued scale-up of emerging businesses. Parachute performed strongly despite a hyper-inflationary input cost environment.
He added that even at elevated pricing levels, the brand sustained volumes after considering ml-age adjustments. Saffola Edible Oils sustained double-digit revenue growth, while maintaining threshold profitability through disciplined pricing in a challenging input cost environment
“Value‑added hair oils delivered robust 20 per cent growth led by volumes. This strong performance was driven by our strategic pivot towards mid and premium segments, continued brand investments and expansion of direct reach through Project Setu – enabling us to consistently outperform the category,” he pointed out.
The MD noted that the operating environment during the year was shaped by a complex interplay of macroeconomic factors and evolving consumption trends across markets. Elevated input costs resulted in pricing actions in select categories, influencing consumption behaviour and affordability.
At the same time, demand patterns continued to shift, with consumers increasingly gravitating towards premium propositions. Favourable policy measures including GST rate rationalisation during the year has benefited consumption at large and improved consumer sentiments.
