According to media reports, Delhi NCR FMCG player Mitra joins hands with BSE-listed Tierra Agrotech to build a vertically integrated food platform spanning farm to fork
Delhi NCR–headquartered FMCG firm Mitra has unveiled plans to merge with BSE-listed Tierra Agrotech in a Rs 787 crore transaction, paving the way for a stock market listing by September 2026. The consolidation will result in a vertically integrated food business spanning seed research, farm production, processing facilities and branded consumer staples.
The proposed merger combines Mitra’s strong retail footprint with Tierra’s agricultural and supply-chain infrastructure. Mitra has built a presence in 38 cities, supplying products through more than 40,000 retail stores and a network of 500 distributors. Founded in 2023 and operated by Nishpra Community Solutions, the company has emerged as the second-largest packaged flour brand in the Delhi NCR region, trailing only ITC, with a portfolio that includes flour, pulses, rice, spices, edible oils and ready-to-cook mixes, according to media reports.
Tierra Agrotech, which traces its origins to 2012 following the acquisition of Monsanto’s cotton operations and Xylem, brings capabilities in crop science and agri-input management. Based in Hyderabad, the company is expected to strengthen upstream sourcing and provide raw material security for Mitra’s manufacturing operations.
Under the new structure, Mitra founder Abhishek Kaushik will take on the role of promoter and managing director of the merged entity. The company is targeting consolidated revenues of around Rs 400 crore in FY27, supported by cost efficiencies and margin improvements arising from full vertical integration.
Bestvantage Investments acted as advisor on the deal structure. The transaction is subject to regulatory clearances from Sebi and the National Company Law Tribunal, with the integration process likely to conclude by the third quarter of FY 2026–27.
By internalising raw material sourcing, the merged entity aims to reduce reliance on third-party suppliers while strengthening quality control across the value chain. The planned initial public offering will be used to expand manufacturing capacity and accelerate the brand’s nationwide distribution strategy.
