Cooling solutions major partners with India’s premier train service and Anand Vihar station to amplify nationwide brand visibility
Thermocool Home Appliances, a leading player in India’s cooling solutions segment, has announced a strategic branding partnership with the Vande Bharat Express operating between New Delhi and Katra, alongside a prominent display marketing initiative at Anand Vihar Railway Station.
The integrated campaign is designed to deliver high-frequency visibility to millions of commuters, reinforcing Thermocool’s positioning as a trusted household name across India.
By aligning with the Vande Bharat Express—widely recognised for its speed, modern design and premium passenger experience—Thermocool aims to mirror its own brand values of innovation, comfort and aspirational living. The train route, connecting the national capital to Katra, attracts a steady flow of business travellers, tourists and families, offering the brand a diverse and engaged audience.
Complementing this, the display branding at Anand Vihar Railway Station provides additional exposure to thousands of daily passengers, strengthening Thermocool’s presence in a key urban transit hub.
Tushar Gupta, Director of Operations, Thermocool Home Appliances, said the collaboration reflects the company’s longstanding commitment to innovation and customer-centric growth.
“The spirit of innovation, comfort and customer focus has always driven Thermocool’s journey. Our association with the Vande Bharat Express and Anand Vihar Railway Station provides a distinct platform to communicate this message to millions of commuters and families across India,” Gupta noted.
Founded by Rajeev Kumar Gupta, Thermocool continues to expand its footprint in the home appliances market, emphasising quality and reliability. The company has also strengthened its brand equity through its association with Bollywood actor Saif Ali Khan as brand ambassador. The actor’s contemporary and aspirational appeal aligns with Thermocool’s positioning in both urban and emerging markets.
Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances Ltd., said the campaign is aimed at reinforcing the brand’s visibility across demographics.
“By associating with one of India’s most iconic train services, we are showcasing Thermocool to a broad and attentive audience. With Saif Ali Khan as our brand ambassador, we are confident this campaign will reinforce our footprint in both urban and rural markets and strengthen consumer association with quality, innovation and reliability,” he said.
The multi-pronged initiative combines high-profile transit branding, influencer engagement and experiential marketing to create memorable consumer touchpoints. By leveraging both the Vande Bharat Express and Anand Vihar Railway Station, Thermocool underlines its intent to engage consumers where they travel, commute and connect.
With daily passenger volumes ensuring sustained brand recall, the campaign marks a significant step in Thermocool’s strategy to deepen market penetration and enhance its nationwide presence.
