Actor to front campaigns for desert, room, and portable coolers as Thermocool sharpens focus on performance, style, and consumer connect
Thermocool Home Appliances has appointed Bollywood actor Saif Ali Khan as the brand ambassador for its cooling products portfolio. The collaboration will see Khan endorsing desert coolers, room coolers, and portable coolers as the company strengthens its positioning in India’s competitive consumer durables market.
The partnership will be visible across consumer promotions, digital campaigns, and brand activations over the next two years, with a focus on amplifying the brand’s recall during peak summer demand.
Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances, described the collaboration as a “strategic milestone” in the company’s brand journey. “Saif Ali Khan plays an important role in the minds of the modern Indian consumer who appreciates both utility and style. His partnership brings renewed energy to our communications and restates our commitment to high-performance, design-centric cooling solutions,” he said.
Echoing this view, Tushar Gupta, Director of Operations, added, “His versatility and credibility as a performer perfectly embody our brand values. This tie-up will enhance our connection with consumers and help us maintain our competitive edge.”
Tanuj Gupta, Director of Sales & Marketing, noted that today’s consumer seeks both functionality and aesthetics. “Saif Ali Khan, with his timeless appeal, represents the perfect blend of style and substance. His association will reinforce Thermocool’s positioning as India’s preferred destination for efficient and modern cooling solutions.”
Thermocool, known for its focus on innovation and accessible design, has built a strong consumer base across India. With Saif Ali Khan’s endorsement, the company aims to further elevate its presence by combining technological performance with aspirational brand value.
