Thermocool Bets On Style, Scale And Smart Manufacturing
Tanuj Gupta of Thermocool outlines the strategy behind onboarding Saif Ali Khan, entering refrigerators, expanding manufacturing in Ghaziabad and targeting Rs 500 crore revenue
FMCG
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Retail
Electronics
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Manufacturing
Thermocool Taps Saif Ali Khan As Brand Ambassador For Cooling Range
- by BW Retail World Bureau
- September 11, 2025
Actor to front campaigns for desert, room, and portable coolers as Thermocool sharpens focus on performance, style, and consumer connect Thermocool Home Appliances has appointed Bollywood actor Saif Ali Khan as the brand ambassador for its cooling products portfolio. The collaboration will see Khan endorsing desert coolers, room coolers, and portable coolers as the […]
Consumer
Electronics
FMCG
Thermocool Home Appliances Unveils Fresh Logo, Packaging
- by BW Retail World Bureau
- August 21, 2025
In a bold rebrand move, the new identity aims to connect with India’s young, design-conscious consumers Thermocool Home Appliances, India’s leading consumer durables brand, has announced a comprehensive rebranding initiative, unveiling a new logo, refreshed visual identity, and premium packaging design. The move marks a significant step in the company’s evolution as it looks […]
Consumer
FMCG
Thermocool Eyes Tier 2 Growth With Smart, Sustainable Appliances
- by Tarannum Manjul
- June 18, 2025
In a candid conversation with BW Retail World, Tushar Gupta, Director of Operations at Thermocool Home Appliances, shares insights on the brand’s post-COVID growth, its plans for Tier 2 and Tier 3 markets, and how sustainability is shaping the future of cooling and home appliances Thermocool has been a trusted name in India’s appliance […]