In a bold rebrand move, the new identity aims to connect with India’s young, design-conscious consumers
Thermocool Home Appliances, India’s leading consumer durables brand, has announced a comprehensive rebranding initiative, unveiling a new logo, refreshed visual identity, and premium packaging design. The move marks a significant step in the company’s evolution as it looks to align more closely with the lifestyle aspirations of India’s young, urban consumers.
The redesigned packaging seeks to deliver a consistent and engaging experience across online and offline channels, strengthening brand recall and enhancing differentiation in a highly competitive marketplace. With a sleek, modern aesthetic, the new identity reflects Thermocool’s commitment to blending functionality with design.
“This rebranding marks a significant milestone in our brand’s legacy,” said Tushar Gupta, Director of Operations, Thermocool Home Appliances. “Thermocool has long stood for trust, performance, and reliability. Our new identity embodies those values while reflecting the ambitions of today’s design-conscious generation. Without compromising on our core values of quality and longevity, we are elevating the brand to resonate more deeply with a new wave of consumers.”
Echoing this sentiment, Tanuj Gupta, Director of Sales & Marketing, added: “Consumers today want brands that go beyond function – they want design, purpose, and lifestyle integration. This is more than a logo update; it’s about reframing how Thermocool engages with customers. From shelf presence to user experience, we aim to deliver intelligent design, exceptional performance, and a brand that epitomises contemporary living.”
The rebrand will be rolled out through a multi-channel marketing programme, covering online platforms and in-store activations. With the refreshed identity, Thermocool is positioning itself as a dynamic, future-ready brand dedicated to making everyday life smarter, better, and more beautiful.
Founded in 1992 by Rajeev Kumar Gupta and Sanjeev Kumar Gupta, Thermocool Home Appliances has grown from a modest beginning into a household name in the Indian market. Headquartered in Ghaziabad, Uttar Pradesh, with a dedicated workforce of 300 professionals, the company has built its reputation on delivering high-quality, affordable home appliances that combine durability with innovation.
