This initiative is part of a larger strategy to move fish and seafood contribution from around 20 per cent towards around 30 per cent of the company’s portfolio
Zappfresh, a listed fresh and frozen food company, has signed a memorandum of understanding (MoU) with a farm operator in Ghaziabad as part of its strategy to strengthen backward integration and build a more reliable sourcing ecosystem. The partnership will enable Zappfresh to directly procure fish from aquaculture farms spread across approximately 50 acre in Masurie village.
This initiative is part of a larger strategy to move fish and seafood contribution from around 20 per cent towards around 30 per cent of the company’s portfolio. As part of the MoU, Zappfresh will provide demand visibility and assured offtake, along with support for branding, traceability and quality standardisation at the farm level.
The farm will be integrated into Zappfresh’s processing, cold chain and distribution network, enabling efficient movement of produce from farm to market. The company will also provide technical inputs to improve productivity and operational efficiency.
“Fish and seafood is already a meaningful part of our business, and we see it becoming significantly larger over time. The challenge in this category is not demand, it is supply consistency. By strengthening our presence atthe farm level, we are solving for exactly that. Over time, this level of integration will define the difference between a trading business and a scaled, high-quality food platform,” stated Deepanshu Manchanda, Managing Director, Zappfresh.
The company plans to expand similar collaborations across key sourcing regions to deepen its farm-level presence and build a scalable, transparent sourcing network. As demand for high-quality, traceable food products grows, such initiatives are expected to play an important role in the evolution of India’s organised food ecosystem, as per the official statement.
