The initial expressions will be available across Haryana, Uttar Pradesh and Chandigarh, with a phased rollout to Rajasthan, Odisha, Maharashtra, Karnataka and Delhi NCT planned for upcoming expressions
Alcobrew Distilleries India has made its formal entry into the luxury segment with the rollout of Gamber Valley Indian Single Malt Whisky. The company says that the range is built around Himalayan provenance and distilled, matured and bottled entirely at the company’s facility in Solan, Himachal Pradesh.
The debut range currently comprises Gamber Valley Private Collection 1, priced between Rs 13,000 and Rs 16,000, and Gamber Valley The Vault Series, positioned between Rs 7,000 and Rs 10,000. Both expressions will be available across Haryana, Uttar Pradesh and Chandigarh in the initial phase. A phased rollout to Rajasthan, Odisha, Maharashtra, Karnataka and Delhi NCT is planned for upcoming expressions.
“Every generation has a window to build something that outlasts it. In spirits, that window is defined by the authenticity and purity in liquid you produce, the geography you choose to root yourself in and the patience you bring to both,” stated Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India
The Gamber Valley Distillery sits at altitude in the Himalayan heights of Solan, where natural humidity and temperature variations are central to the maturation process. The company says these climatic conditions accelerate the development of complex flavours in ways that lower-altitude facilities cannot replicate. With distillation, maturation, and bottling handled under a single roof, Alcobrew retains end-to-end control over the product at every stage.
Explaining the production philosophy behind the brand, Arvind Kaul, Deputy Managing Director, Alcobrew Distilleries India, said, “Our Solan Unit was never just a distillery, it was a considered choice about geography, craft, and the long game. We chose the Himalayan heights of Solan because the altitude, humidity, and temperature cycles are not incidental to our process, they are the process.
With complete control over distillation, maturation and bottling under one roof, we have the infrastructure to deliver consistency at scale without compromising on quality. What we are releasing today is only the first chapter of what this distillery is capable of.”
The company says that the premiumisation of India’s whisky market is being driven by a younger, affluent, and globally exposed consumer base that has largely shed the assumption that imported Scotch represents the benchmark for quality. Urban centres remain the core consumption markets, while tier 2 and tier 3 cities are emerging as high-potential growth areas.
