Premium offering targets horeca sector with a luxurious and versatile experience
Evocus, a pioneering brand known for redefining beverage experiences, has launched the world’s first-ever Black Soda, a groundbreaking product designed exclusively for the HoReCa (Hotel, Restaurant, and Café) industry. This innovative beverage offers a bold alternative to traditional soft drinks, promising to elevate mixology and premium dining experiences.
Standing out in the competitive beverage market, Evocus Black Soda boasts a striking black hue, smooth, rich flavour, and superior carbonation. Made with natural ingredients and packaged in eco-friendly materials, it seamlessly blends luxury, sustainability, and versatility. Positioned as the ultimate mixer for cocktails and mocktails, it is set to become a must-have for high-end bars, restaurants, and elite events.
Industry Leaders Applaud the Innovation
Speaking on the launch, Clavell Santiago, Head of Sales, HoReCa at Evocus, expressed enthusiasm about the product’s potential, “We are thrilled to introduce Evocus Black Soda to the HoReCa industry. This product is not just a drink—it’s an experience. We are confident it will add a luxurious touch to premium establishments and elevate beverage offerings to an entirely new level.”
Echoing the excitement, Sonam Pama, Head of Marketing at Evocus, highlighted the brand’s bold step in beverage innovation, “Evocus Black Soda is not just a category expansion but a category creation. By blending luxury, versatility, and sustainability, we are confident this product will be a game-changer in the HoReCa sector.”
Setting a New Benchmark in Premium Beverages
The product’s sophisticated flavour profile and striking aesthetic appeal make it an ideal choice for luxury events and high-profile gatherings. It has already received positive feedback from industry experts.
Janak Thakur, Director of Beverage at Bawri India, stated, “Our premium customers are always seeking unique experiences. Evocus Black Soda doesn’t just meet that expectation—it exceeds it.”
Adding to this, Gautam Mansinghani, General Manager – Operations & Development at Perch Wine and Coffee Bar, remarked, “A high-carbonation Evocus Black Soda – The Luxe Mix, delivers a crisp, bold fizz with a smooth, clean finish. At Perch Wine & Coffee Bar, we use it to craft our signature Spritz, enhancing both the flavour experience and the visual allure of top-up cocktails.”
Elevating the HoReCa Experience
With a strong marketing strategy and a sharp focus on the premium beverage segment, Evocus Black Soda is poised to become a staple in elite bars, fine-dining restaurants, and exclusive hospitality venues. This latest innovation reinforces Evocus’ commitment to pushing boundaries in the beverage industry by delivering unique, high-quality, and sustainable solutions.
Evocus is a leading brand in the beverage and wellness industry, offering a range of innovative products that promote health and well-being. With a strong focus on high-quality ingredients and sustainable practices, the brand continues to expand its presence in domestic and international markets, providing consumers with premium wellness beverages that support a healthy lifestyle.
