Premium Scotch brand partners HH Maharaja Sawai Padmanabh Singh’s team to blend heritage sport with modern celebration
The Jaipur Polo Team has entered into a strategic partnership with Johnnie Walker Luxe Blended Water for the 2025–26 Indian polo season, bringing together one of India’s most storied sporting institutions and a global name synonymous with progress and craftsmanship.
The collaboration positions heritage polo alongside contemporary luxury culture, seeking to reshape how audiences experience the sport — not only as high-performance competition but also as a curated social and lifestyle engagement.
Rooted in a legacy dating back to the 1920s and led by HH Maharaja Sawai Padmanabh Singh, the Jaipur Polo Team has long been associated with disciplined horsemanship and competitive excellence. The new partnership aims to reinforce that legacy while amplifying the experiential dimension of the season.
Spanning seven tournaments through March and over 80 days of competitive play across India’s leading polo circuits, Johnnie Walker Luxe Blended Water will curate elevated hospitality experiences at four flagship fixtures. These bespoke environments are designed to enhance the social fabric of the sport, offering refined spaces for patrons, partners and invited guests.
HH Maharaja Sawai Padmanabh Singh, Captain of the Jaipur Polo Team, said the collaboration strengthens polo’s experiential appeal. “Polo is competition at its highest level, but it is also about camaraderie, elegance and shared moments. Our partnership with Johnnie Walker Luxe Blended Water allows us to honour tradition while shaping a contemporary hospitality narrative that feels authentic to Jaipur,” he noted.
The association is backed by Diageo India, a subsidiary of Diageo plc and listed in India as United Spirits Limited. Headquartered in Bengaluru, Diageo India operates 35 manufacturing facilities nationwide and manages a portfolio of premium and luxury beverage brands.
Varun Koorichh, Vice President Marketing – Portfolio Head Premium and Luxury at Diageo India, said the partnership aligns with the company’s emphasis on craftsmanship and progress. “Partnering with the Jaipur Polo Team allows us to connect with a sport that mirrors our values — timeless, precise and rooted in legacy, yet always evolving. Together, we celebrate moments that embody forward momentum and the spirit of excellence,” he said.
Through the brand’s long-standing ‘Keep Walking’ ethos, Johnnie Walker continues to align itself with narratives of ambition and forward movement. The Jaipur partnership reinforces this positioning within the context of India’s elite sporting calendar, where heritage and modern luxury increasingly intersect.
