Founded by childhood friends Akshay Kedia, Anand Jain, Shubham Bhandari, and Ankesh Jain, NBC has made a significant impact on the coffee culture in India since opening its first outlet in Jaipur in 2017
India’s rapidly expanding coffee chain, Nothing Before Coffee (NBC), has opened four new stores at the Delhi-Mumbai Expressway, Ghaziabad, New Delhi, and Pune, as a part of its 7th anniversary celebrations. NBC has disclosed ambitious plans to open 80 new outlets across India by 2025, aiming to further expand its presence in the country’s vibrant coffee market.
Founded by childhood friends Akshay Kedia, Anand Jain, Shubham Bhandari, and Ankesh Jain, NBC has made a significant impact on the coffee culture in India since opening its first outlet in Jaipur in 2017. Known for its unique offerings like the ‘Shrappe’—a blend of frappe and shake – NBC has captured the hearts of coffee enthusiasts nationwide. With 65 outlets currently in operation, the brand has established a strong foothold in major cities including Delhi, Pune, Jaipur, Udaipur, Kota, Surat, Gurgaon, Bangalore, Hyderabad, Kerala, Nagpur, Bikaner, Bhopal, Indore, and Lucknow.
As part of its anniversary celebrations, NBC is launching a special promotion on 31 August and 1 September 2024, offering customers a selection of best-selling beverages for just Rs 99. This limited-time offer is NBC’s way of thanking its loyal customers and inviting new ones to experience its innovative coffee creations.
Looking ahead, NBC is not just focusing on domestic expansion. The company has ambitious plans to open 400 new outlets worldwide, including 150 locations across Europe. This international growth marks NBC’s commitment to becoming a global brand, bringing its signature coffee experience to new markets.
Reflecting on the occasion, Akshay Kedia, co-founder of NBC, said, “Completing 7 years is a momentous achievement that brings with it great responsibility. Our goal is to sustain our brand’s legacy, meet customer expectations, and continuously offer compelling reasons for our patrons to keep coming back.”
From its signature drinks like the Creamy Shrappe, Hazelnut Shrappe, and Lotus Biscoff Shrappe, NBC continues to innovate, offering unique and bold flavours that set it apart in a competitive market. With a commitment to quality, creativity, and customer satisfaction, Nothing Before Coffee remains focused on delivering exceptional coffee experiences, solidifying its position as a leader in the coffee industry.
