The partnership marks the start of Pepsi’s newest pop culture chapter, with the duo set to headline the brand’s upcoming campaign
Pepsi, a brand from the house of PepsiCo India, has welcomed actors Ahaan Panday and Aneet Padda to the Pepsi family. The partnership marks the start of Pepsi’s newest pop culture chapter, with the duo set to headline the brand’s upcoming campaign. The duo, who have been gaining popularity among younger audiences, reflects the brand’s focus on engaging with a new generation of consumers.
Their association continues the company’s approach of collaborating with emerging talent to connect with evolving youth culture, as per the official statement. Ahead of the reveal, Panday and Padda had sparked online speculation about their “biggest trailer yet”. The announcement, however, turned out to be a Pepsi vanity trailer, in a playful campaign twist that quickly drew reactions across social media.
Mohak Bhatia, Brand Lead, Pepsi Cola at PepsiCo India, said, “Pepsi has always partnered with gen-next talent who shape youth culture rather than simply reflect it, faces that bring energy, attitude, and cultural influence to the forefront. So, when it came to two of the biggest Bollywood debuts of 2025, we did not want to make just another traditional partnership announcement. We wanted to break through the noise with them, and flipping the script the ‘biggest trailer yet’ felt like the freshest way to shake up the feed.”
PepsiCo generated nearly USD 92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew and others. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than USD one billion each in estimated annual retail sales.
Ahaan Panday said, “Pepsi has always been the heartbeat of cool in India. Being associated with the brand at this stage of my journey feels incredibly special and something I am deeply grateful for. Pepsi has such a strong connection with the youth and I am excited to now be a part of that legacy.”
“Pepsi embodies that fearless confidence I live for. This campaign therefore feels very natural, playful, spontaneous and full of energy. I am thrilled to join a brand that has always been such a strong part of culture,” stated Aneet Padda.
