The company said that flavoured vodka has emerged as one of the strongest growth drivers for the category, accounting for over 65 per cent of vodka volumes in FY26
Magic Moments, the flagship vodka brand from Radico Khaitan, has delivered a total volume of 3.25 million cases in the first quarter of the current financial year compared to 2.27 million cases in the same period last year, resulting in 43 per cent year-on-year (YoY) growth.
The company said that flavoured vodka has emerged as one of the strongest growth drivers for the category, accounting for over 65 per cent of vodka volumes in FY26, as innovation continues to attract new consumers and encourage experimentation. While vodka accounts for nearly 28 to 30 per cent of global spirits consumption, its share within India’s IMFL market remained below 5 per cent in FY26, highlighting the significant headroom for long-term category growth.
“Selling one million cases every month is a significant milestone not just for Magic Moments, but also for the evolution of the vodka category in India. Over the past few years, we have witnessed a clear shift in consumer preferences, with younger legal-drinking-age consumers, evolving social occasions, the growing cocktail culture and the rising popularity of flavoured vodka driving greater acceptance of white spirits,” Abhishek Khaitan, Managing Director, Radico Khaitan, said in the company’s exchange filing.
The company added that the brand has sustained a run-rate sales of one million cases every month. Radico Khaitan noted that as India’s consumption landscape continues to evolve, vodka has consistently outpaced the broader IMFL industry, supported by the growing popularity of flavoured variants, expanding cocktail culture, widening adoption beyond metro markets, and a rising preference for lighter, more versatile spirits. These structural trends are expected to support the category’s sustained long-term growth, it added.
“At Radico Khaitan, we recognised this opportunity early and have consistently invested in flavour-led innovation, premiumisation, consumer engagement and brand building. Our ‘Flavours of India’ range is a strong reflection of this approach. As an Indian company, we understand local preferences and the evolving palate of Indian consumers,” the MD added.
