As part of this strategic collaboration, Easybites plans to scale into additional cities like Chennai and more locations in the coming month
Rebel Foods, through its brand growth platform Rebel Launcher, has partnered with fast-growing food brand Easybites to support its expansion across key markets in India. As part of this strategic collaboration, Easybites is currently live across ten Rebel Foods cloud kitchens in Bengaluru & Hyderabad, with plans to scale into additional cities like Chennai and more locations in the coming months.
The partnership underscores Rebel Launcher’s goal of enabling emerging and established restaurant brands to scale efficiently across geographies by leveraging Rebel Foods’ internet kitchen infrastructure, proprietary technology and end-to-end operational capabilities.
“Rebel Launcher reflects our commitment to building a collaborative growth ecosystem for food brands. By partnering with brands like Easybites, we aim to help them scale across geographies efficiently while leveraging Rebel Foods’ infrastructure, technology and deep operational expertise,” stated Ankur Sharma, Co-founder,Rebel Foods
In addition to Easybites, Rebel Launcher has onboarded a diverse portfolio of high-potential restaurant brands across cuisines and formats, including Natural’s Ice Cream, ITC, Tacobell, Wow! Momo, Biryani Blues, Smoor, Parsi Dairy Farms, Daryaganj, Harley’s Fine Baking and many more.
“Rebel Launcher has been a strong growth partner for Easybites, assisting us in scaling faster and more efficiently across the Southern market. Launching in new cities through the Rebel Launcher platform gives us the chance to understand each market deeper and serve more locations per city from day one, taking our craveable food to more people,” highlighted Masoud Mohamed, Chief Executive Officer (CEO), Easybites.
The official statement added that through these partnerships, Rebel Launcher continues to enable brands to unlock rapid, multi-city expansion while benefiting from shared infrastructure, technology, supply chain efficiencies and consumer insights.
