New blended whisky inspired by northern heritage set to accelerate the distillery’s expansion in India’s premium spirits market
Three Brothers Distillery has announced the launch of Northern Pride Premium Blended Whisky, a new addition that celebrates the resilience, flavour, and cultural depth of India’s northern region. The release comes on the back of robust market acceptance for the company’s earlier expression, 55°North, across Delhi and Uttarakhand—strengthening its presence in the premium whisky category.
Crafted using fine Indian grain spirit and layered with three distinct Scotch malts, Northern Pride is designed to offer a smooth texture, subtle sweetness, and a well-rounded finish. Developed for consumers who value authenticity over embellishment, the whisky reflects a philosophy rooted in honest production and disciplined craft.
Every stage, from ingredient selection to packaging, embodies precision and clarity of intent. The bottle’s clean lines and understated design reinforce the brand’s commitment to quality without unnecessary frills.
Varun Gupta, Founder of Three Brothers Distillery, said, “Our experience with 55°North gave us both insight and motivation to explore a fresh expression that connects to the northern ethos. Northern Pride reflects discipline, transparency, and genuine craftsmanship. Early response from both retailers and patrons has been encouraging, showing that drinkers recognise sincerity and skill. We look forward to strengthening our distribution across key cities and building a stronger reputation for Indian whisky that stands on merit.”
Northern Pride Premium Blended Whisky is produced in small batches, ensuring attention to detail throughout the process. Distribution has already commenced in leading urban centres through selective partnerships with premium bars and established retail outlets. Wider availability across additional states is slated for early 2026.
With this launch, Three Brothers Distillery continues its evolution from a single-label venture to a growing name in contemporary Indian spirits. The brand’s expanding portfolio underscores its core values of commitment, accuracy, and cultural relevance. Northern Pride carries this philosophy forward, celebrating both craftsmanship and the connection people feel with where they come from.
Three Brothers Distillery, founded by Varun Gupta, is a family-led enterprise built on passion, precision, and innovation. The brand made its mark in the premium IMFL category with the launch of 55°North Whisky, blending heritage with modern craft. The introduction of Northern Pride Premium Blended Whisky further strengthens its portfolio, as the distillery aims to shape the future of Indian whisky with authenticity and ambition.
