The newly raised capital will be deployed towards marketing and brand building, expanding distribution across quick commerce platforms, marketplaces and offline retail
Fulva, a premium confectionery brand reinventing traditional halwa for modern consumers, has raised investment from Aman Gupta, Co-founder of boAt, through SailThru Ventures. The round also saw participation from investors and industry leaders Prejith Narayan, Salpido Brothers, Ajith Nair and Rahul Mamman.
The newly raised capital will be deployed towards marketing and brand building, expanding distribution across quick commerce platforms, marketplaces and offline retail and upgrading production facilities to improve capacity, efficiency and product consistency.
As part of its long-term vision, Fulva plans to introduce several iconic regional and international halwa varieties including Tirunelveli Halwa, Bombay (Karachi) Halwa, Gajar Halwa, Omani Halwa and Turkish Halwa, presented in contemporary formats while preserving authentic recipes.
The company is also exploring health-conscious alternatives, including sugar-free halwa and nutritionally enriched, protein-rich variants designed for consumers seeking balanced indulgence.
“India has a rich food heritage and categories like halwa have incredible potential to be built into modern consumer brands. I am excited to support the founders as they work towards building a brand that can take traditional confectionery items like halwa to a wider audience,” said Aman Gupta.
The company opened with 24 premium varieties of halwa, blending traditional recipes with contemporary flavours such as Mango, Tender Coconut, Grape, Green Chilli and Dry Fruits. Fulva began as a direct-to-consumer brand through its website and has served over 50,000 customers and shipped products to more than 15 countries since inception.
The investment comes at a time when India’s packaged sweets market is witnessing strong growth, expanding at an estimated compound annual growth rate (CAGR) of 16 per cent, as per the official statement. Fulva itself has been growing at nearly 30 per cent month-on-month and currently operates at an Annual Revenue Run Rate (ARR) of approximately Rs 6.3 crore.
“We are on a mission to modernise halwa while celebrating and empowering the rich tradition behind it. With Fulva, we want to bring together the diverse heritage of halwa and present it to modern consumers in a premium and accessible format,” the founders pointed out.
Founded in Calicut by childhood friends Shabas, Irfan, Thasreef and Sanu, Fulva aims to transform one of India’s most traditional sweets into a modern, premium and globally recognised confectionery brand.
