McDonald’s has also adopted fresh marketing strategies, including the ‘Imagined in AI’ campaign, which was launched ahead of the Signature Collection to create buzz and engagement across digital platforms
This festive season, McDonald’s North and East (N&E) has sparked a wave of excitement with its new Signature Collection — a premium burger range crafted to meet growing customer demand for upscale dining options. The collection includes two gourmet creations, the Grand Cheesy Veg and the Grand Chicken, each packed with rich flavours and thoughtfully selected ingredients that cater to discerning tastes.
The Grand Cheesy Veg burger features a cheese patty, corn & cheese patty, gherkins, red cabbage, lettuce, and roasted chipotle sauce, all nestled in a potato water cut bun. Meanwhile, the Grand Chicken boasts a whole muscle patty, cheese slice, gherkins, red cabbage, lettuce, and white mayo, providing a wholesome, flavour-packed experience. Both burgers are served on a distinctive potato water cut bun, adding to the premium feel.
Rajeev Ranjan, Managing Director of McDonald’s North and East, shared that this collection is a direct response to customer demand for a premium experience. “As a customer-centric brand, we strive to connect with our customers innovatively through both our menu and our marketing,” he said. “Our Signature Collection, born out of this commitment, is designed to elevate the dining experience.”
McDonald’s has also adopted fresh marketing strategies, including the ‘Imagined in AI’ campaign, which was launched ahead of the Signature Collection to create buzz and engagement across digital platforms. To entice in-person visits, exclusive offers are available on the McDonald’s app, accessible only to dine-in guests, enhancing the experience further.
For those visiting McDonald’s outlets, the brand has elevated the ambiance to match its premium menu items. The Experience of the Future (EOTF) concept, with self-ordering kiosks and table service, alongside serving gourmet burgers on paddles and fries in chic baskets, adds a touch of sophistication that online ordering cannot replicate.
With this new collection, McDonald’s is not only meeting the demands of the modern consumer but also redefining the QSR experience, encouraging customers to celebrate the festive season in style at their outlets.
