The new store offers over 250 stock-keeping units (SKUs) of fruits, vegetables and daily essentials, including more than 150 speciality and exotic varieties
Origin Fresh, a premium fresh produce brand, has expanded into West India with the opening of its first store in Koregaon Park, Pune. The new store offers over 250 stock-keeping units (SKUs) of fruits, vegetables and daily essentials, including more than 150 speciality and exotic varieties sourced through domestic and international farmer partners.
The assortment includes Korean pears, Japanese sun fuji apples, cotton candy grapes, yellow dragon fruit and hydroponically grown lettuces, catering to growing demand for global flavours, healthier lifestyles, and ingredient-led food experiences, the company said in an official statement.
“Koregaon Park, in particular, embodies the characteristics of the modern Origin Fresh customer, someone who is conscious about what they consume and seeks the very best. Pune is the first step in our West India expansion strategy and we see a significant opportunity to build a strong presence in the region,” stated Prashanth Vasan, Co-founder and Chief Executive Officer, Origin Fresh.
The company added that it employs a five-step quality assurance process that spans sourcing, grading, handling, storage and distribution. The brand also offers hydroponically grown produce cultivated using Deep Water Culture (DWC) technology, aimed at enabling residue-free produce with enhanced freshness and longer shelf life.
The platform also features the brand’s proprietary ripeness quotient, allowing customers to select fruits based on their preferred stage of ripeness and consumption timeline. With stores now operational across Bengaluru, Mysuru, Chennai and Pune, Origin Fresh plans to continue investing in retail expansion in the coming months as well. With women farmers comprising over 50 per cent of its growing regions across India, Origin Fresh is supported by a network of more than 10,000 micro-farmers.
